When Chris was growing up, his parents would joke - if it takes him such a long time to find a pair of jeans he likes, how would he ever find a suitable wife? Even his best friend Sam knew that Chris was very picky and especially when it comes to finding his special someone. But one day Chris decided to drive all the way to Ottawa to meet Cheryl. Sam was so surprised because Chris was the kind of guy who liked to, in his words - "maximise the amount of value with the lowest amount of effort". So ...